About Us

The Life Before Death initiative was first initiated in 2006 by the Lien Foundation – a Singapore philanthropic house noted for its brand of radical philanthropy. The initiative sought to create greater public awareness about end-of-life issues.

With innovative and collaborative solutions, it seeks to de-stigmatise death and dying by spurring various ‘die-logues’ through the use of social media, art, design, film, photography and research.


About the Lien Foundation

Life Before Death is an initiative of The Lien Foundation – a Singapore philanthropic house that advocates better care for the dying. It started Asia’s first centre for research and training in palliative care – The Lien Centre for Palliative Care.

The Life Before Death campaign serves as a catalyst to get people thinking and talking about a universally taboo subject – Death & Dying. These “die–logues” now go online with interactive applications that will guide you – in an unexpectedly fun way – to a more refreshing view of Death.